La Consolacion College Bacolod
Marketing and Communications Office
About
The Marketing Office of La Consolacion College Bacolod is dedicated to promoting the college’s values, programs, and achievements to a diverse audience. The office plays a crucial role in shaping the public perception of LCCB, ensuring the institution remains a preferred choice for higher education. Its thrust and advocacies include:
- Enhancing the college’s visibility and reputation through strategic marketing initiatives.
- Engaging with prospective students, parents, and the community to provide comprehensive information about LCCB’s offerings.
- Supporting enrollment growth through targeted campaigns and innovative marketing strategies.
- Advocating for the college’s mission of providing quality, holistic education grounded in Catholic, Augustinian, and Marian values.
Vision, Mission, Goals, and Objectives
Vision: To be the leading marketing unit that effectively communicates the value of an LCCian education, fostering a strong, positive identity and sustained engagement with all stakeholders.
Mission: To strategically promote La Consolacion College Bacolod’s academic programs, culture, and community impact, ensuring alignment with the institution’s mission of providing transformative education.
Goals and Objectives:
- Increase Enrollment: Implement marketing strategies that attract and retain a diverse student body.
- Enhance Brand Awareness: Strengthen the college’s brand through various media channels and communities.
- Support Institutional Goals: Align marketing initiatives with the overall strategic goals of LCCB.
- Foster Community Engagement: Build strong relationships with the local community and stakeholders
- Leverage Digital Platforms: Utilize social media, website management, and other digital tools to engage with a broader audience effectively.
Services
- Career Campaign & Campus Tours: Organizing and conducting career/marketing campaigns and guided tours of the campus to attract prospective students.
- Social Media and Website Management: Maintaining and updating LCCB’s online presence through active social media engagement and website content management.
- LCCB Corps of Student Ambassadors: Training and utilizing student ambassadors to represent the college at various events and marketing initiatives.
- Billboard DD&P: Designing, developing, and producing billboard advertisements to enhance the college’s visibility.
- Brochure and Traditional Advertising Materials DD&P: Creating informative brochures and other traditional marketing materials to disseminate information about LCCB.
- LCCB Merchandise: Developing branded merchandise to promote school spirit and brand loyalty.
- LCCB Enhanced Branding & Visual Identity: Implementing strategies to strengthen the college’s brand and visual identity.
Neil Raphael B. Malanday
Staff
Marketing and Communications Office
Rodjhun B. Navarro, LPT, PhD
Vice President for Research, Innovation & Linkages
Contact Information
- E-mail Address: marketing@lccbonline.edu.ph
- Telephone Number: (034) 434 – 9661 local 321