When Raymart Jay Rebote watched the Lubay-Lubay performers pour their hearts out at the Panaad Festival in 2024, he wasn’t just a spectator. He was moved—so much so that a spark was lit. That moment, filled with pride, emotion, and the bittersweet taste of third place, planted the seed for what would eventually become his thesis: a full-blown promotional campaign to elevate the Lubay-Lubay Festival of Cauayan, Negros Occidental.
“What inspired me was their emotional performance,” Raymart recalls. “It made me want to tell their story even more.”
But this wasn’t just about crafting catchy visuals or snappy slogans. Raymart dug deeper. Through interviews with community leaders and immersion in Cauayan’s rich cultural heartbeat, he built a campaign grounded in lived experiences—not in assumptions. Every design choice was deliberate, every visual element drawn from the bamboo that defines Cauayan’s very name.
“‘Lubay-Lubay’ means the swaying of bamboo,” Raymart explains, “so bamboo inspired everything—the color palette, the flow of the graphics, even the energy of the merchandise.”
He managed to do something that isn’t easy: preserving authenticity while giving the festival a fresh, modern lift. His strategy bridges the old and the new, using digital platforms like social media to spread the spirit of Lubay-Lubay to wider audiences without losing the soul of the tradition.
In Raymart’s hands, bamboo becomes more than a symbol—it becomes a visual language. Strong yet flexible, rooted yet dynamic. Just like the people of Cauayan.
Looking ahead, Raymart envisions his campaign not just as an aesthetic success, but as an economic and cultural catalyst.
“I hope it boosts local tourism and the economy,” he shares. “I want Cauayan to be known as a cultural destination. I want Lubay-Lubay to be celebrated—not just locally, but nationally and internationally.”
In a world where traditions often fade under the glare of modernity, Raymart Jay Rebote offers a different story. One where tradition isn’t just preserved—it’s amplified, proudly and vibrantly, into the future.
And if you listen closely, you can almost hear it—the quiet, steady swaying of bamboo, now ready to dance across new horizons.