If you’ve ever passed through Murcia and thought of it as just another stop between Bacolod and Mt. Kanlaon, Sam Alintana is here to change your perspective—one poster, one logo, one proud visual at a time.
His thesis, a full-scale advertising campaign for the Municipality of Murcia, is not just a creative exercise. It’s a celebration. A love letter. A bold invitation to look again—and look deeper—at a place that has long been rich in beauty, culture, and story.
“I wanted to highlight Murcia’s unique blend of history, vibrant festivals, natural wonders, and the warmth of its people,” Sam shares. “There’s so much more here than meets the eye.”
At the heart of his campaign is a central idea: Murcia is both authentic and dynamic. His designs reflect that duality—grounded in tradition, but full of life. Think rolling green hills and majestic Mount Kanlaon side by side with vibrant street dances, native crafts, and festivals that pulse with color and community spirit.
From a bold, identity-rooted logo to social media content, merchandise, and even video promotions, Sam built a campaign that doesn’t just advertise—it connects. Unified by a clear visual language—thoughtful colors, consistent fonts, and clean layouts—his work makes Murcia not only visible, but memorable.
“I wanted visitors to feel inspired to explore, to connect, to immerse themselves in everything the municipality has to offer,” he explains. And you can feel that intention in every piece. Whether it’s a tourist seeing Murcia for the first time or a local rediscovering their pride, Sam’s designs do more than sell a destination—they ignite a sense of belonging.
In an era of fast tourism and fleeting trends, Sam’s work stands out for its depth, research, and respect. It’s not just about boosting visitor counts—it’s about honoring Murcia’s identity and making it known in a way that feels real.
Because for Sam, this isn’t just a thesis. It’s a campaign born from place, from pride, and from purpose.
So next time you pass through Murcia, take a moment. Look around. There’s a story waiting—and thanks to Sam, it’s finally being told the way it deserves.