There’s something about Dinagsa that feels both primal and poetic. The colors. The chaos. The sheer electric joy of being smeared in paint while dancing with strangers who somehow feel like family. For Raphael Dulotan, a Fine Arts student and proud Cadiznon, that wild, expressive energy deserved more than just a once-a-year celebration—it deserved a spotlight.
“I wanted to highlight the essence of Dinagsa—the joyful chaos, the tribal dances, the Lamhitanay,” Raphael says. “It’s a festival that unites the community through color and performance. There’s nothing else like it.”
But Raphael also saw a challenge. Despite its cultural depth, the Dinagsa Festival was missing a clear, modern visual presence—especially in the digital world where today’s audiences live and scroll. And so, his thesis project was born: a full-blown promotional campaign to rebrand the Dinagsa Festival and reintroduce it with the boldness it has always deserved.
The campaign’s core theme? Color the Chaos.
It’s not just a tagline—it’s a visual philosophy. Using a riot of colors and kinetic compositions, Raphael developed a cohesive branding suite that includes a redesigned logo, punchy posters, festival merchandise (think shirts, mugs, bags), and scroll-stopping social media templates. Everything—from the typeface to the hues—was designed to pulse with the same energy as the paint-splattered streets of Cadiz during the Lamhitanay.
“I really wanted to balance modern design with traditional identity,” he explains. “The goal is to celebrate the past while speaking the language of today.”
And it speaks volumes.
Raphael’s work doesn’t just offer a facelift—it proposes a bridge. A bridge between tradition and technology, local pride and national recognition, paint-smeared dancers and Instagram-ready moments. The promotional video he created captures all of this: glimpses of tribal movement, beat-heavy music, paint flying through the air. It’s Dinagsa, reframed but still raw.
If adopted, Raphael hopes his campaign brings more than just tourists. He wants it to reignite local pride, create new opportunities for artisans and vendors, and ensure that the festival continues to evolve without losing its roots. “Dinagsa is more than a festival,” he says. “It’s a living, breathing proof of who we are.”
And with Raphael’s campaign in the mix, who we are just got a lot more vibrant.