In a world speeding toward everything digital, where information is often gated by subscriptions and access is a privilege, Alyssa Quimpo dares to bring attention back to something timeless, free, and quietly powerful: the public library.
Her thesis, a heartwarming and visually vibrant promotional campaign for the Provincial Library of Negros Occidental, is rooted not just in research or strategy—but in love. The kind of love that grows in childhood, in tucked-away corners of school libraries, and between the pages of borrowed books.
“I was raised to love reading by my parents,” Alyssa shares. “Growing up, libraries were my paradise—places where I could access all the books I couldn’t afford to buy. They made me appreciate the value of free and accessible knowledge.”
That passion now manifests through a campaign that feels both nostalgic and new.
The creative direction is refreshingly sincere: hand-drawn illustrations, inspired by the whimsical energy of artists like Quentin Blake (famed for his work in Roald Dahl books) and Jane Mount, known for her “Ideal Bookshelf” series. These aren’t just visuals—they’re storytelling elements, each stroke a reminder that libraries are not cold archives, but warm havens for curiosity.
“I want the public to see the library as a vibrant and accessible space for creativity and community,” Alyssa explains. “A place where everyone can feel welcome to discover, learn, and grow.”
The campaign slogan, “Discover More, Learn More, Be More,” becomes the heartbeat of her work. It pulses through every piece she created: posters, social media content, bookmarks, brochures, stickers, tote bags, pins, even banners. With a consistent hand-drawn style, a bright and cheerful palette, and typography that feels both playful and polished, the entire set of materials sings in harmony.
But beyond the visuals lies something deeper: a call to reconnect.
“If adopted, I hope the campaign transforms how the library is seen—especially by younger people,” Alyssa says. “I want to spark curiosity and make the library feel like a place they’d want to return to. Not just for research, but for joy.”
She envisions a space that isn’t just about shelves and silence—but about energy, imagination, and community.
In a society that often equates progress with speed, Alyssa Quimpo reminds us that quiet spaces matter. That the ability to pause, flip a page, or fall in love with a sentence is still one of the most radical things a person can do. And that libraries—like the one she champions—deserve to be seen not as relics of the past, but as vibrant engines of possibility.
Because in a world filled with noise, the simple act of entering a library, sitting down, and reading…
might just be where we become more.