The LCCB School of Hospitality & Tourism Management’s HT5 – Hospitality and Tourism Marketing course hosted an engaging exhibit at the LCCB Amistad Center for International Culinary Arts campus in Gardenville. The event featured creatively designed travel booths representing various cities and municipalities of Negros Occidental.
Each booth showcased an array of marketing products and services, marketing videos, and diverse collaterals, all relevant to the featured city or municipality. In addition, the booths offered an enticing selection of local food and handicrafts, providing a sensory-rich experience that highlighted the unique flavors and artisanal talents of the region. Impressively, the booths were conceived and prepared solely by the students, highlighting their marketing acumen and dedication.
The exhibit not only served as a practical application of the students’ learning but also celebrated the rich cultural and tourism potential of Negros Occidental. Attendees were treated to a visual, gustatory, and informative journey through the province, reflecting the students’ deep understanding of effective tourism marketing strategies.