In an era where attention spans are short and misinformation spreads fast, health communication has never been more important—or more challenging.
But for Miguel Bahala, the answer wasn’t louder messages. It was smarter, more human messages—the kind that meet people where they are, speak their language, and make them feel seen.
His thesis project, “A Proposed Information, Education, and Communication (IEC) Campaign for Amlig Health Clinic,” does exactly that. And he does it with heart, color, and imagination.
Instead of dry posters or forgettable pamphlets, Miguel gave the clinic a fresh, lively face: Tropang Amlig—a group of four HIV awareness warriors, each embodying a core value essential to the fight against stigma and misinformation.
“I utilized a brand mascot strategy,” Miguel shares. “Each character represents diversity and inclusivity—values closely aligned with the mission of Amlig Health Clinic.”
It’s not just branding—it’s storytelling. And it’s storytelling with a purpose: to educate, empower, and create a culture of unconditional compassion.
Developing the campaign pushed Miguel’s artistry in new directions. It wasn’t just about beautiful design anymore—it was about research, responsibility, and real-world impact.
“Health promotion challenged my artistic mind to be more critical,” he reflects. “I had to lean heavily on research because the materials I create would reflect the clinic’s reliability to the public.”
Miguel understood that in health communication, trust is everything. Every poster, every mascot, every slogan needed to build that trust carefully and thoughtfully—especially in a field where stigma can silence the conversations that need to happen most.
And that’s what makes Miguel’s project so powerful: it doesn’t just inform—it transforms how people feel about information itself.
Looking ahead, Miguel’s hopes go far beyond a successful campaign launch.
“Including my advocacy in my thesis was a bold step,” he admits. “But I hope young artists realize that through art, we can craft impactful messages that teach everyone to be compassionate—without conditions.”
Tungod kinahanglan nga ang aton nga pag-amlig, wala sang pili.
Because care shouldn’t have exceptions.
Because education shouldn’t have barriers.
Because art, when wielded with courage and heart, can heal in ways facts alone cannot.
Through Tropang Amlig and his vision for health communication, Miguel Bahala reminds us that real change often begins not with shouting—but with reaching out, thoughtfully and bravely, to say: You are seen. You matter. And you are not alone.