Research Journals

PJHTM VOL. 1, NO. 1 (2019)

LCCB Philippine Journal of Hospitality and Tourism Management Vol. 1 No. 1 January 2019
ISSN 2704-2987

Editor-In-Chief: Dr. Anik Yuesti, SE, MM, Univertisas Mahasaraswati Denpasar, Indonesia

Dr. Suryani Staal, Universitas Mahasaraswati Denpasar, Indonesia
Dr. Emeliza T. Estimo, John B. Lacson Colleges Foundation, Philippines
Dr. Raymund B. Moreno, West Visayas State University, Iloilo, Philippines
Dr. Carmen C. Menes, La Consolacion College Bacolod, Philippines
Dr. Aireen B. Gedorio, La Consolacion College Bacolod, Philippines
Dr. Theresa Jennifer H. Mendoza, La Consolacion College Bacolod, Philippines
Ms. Leane Adele L. Linaugo, La Consolacion College Bacolod, Philippines

Chief Executive Officer: Sister Gavina F. Barrera, PhD, OSA
Managing Editor: Ismael A. Haguisan III
Finance Manager: Sister Averell B. Bisuña, OSA
Editorial Assistants: Bernadette T. Tupas & Lamberto G. Inquig, Jr.


  The journal publishes articles that present research findings on hospitality and tourism which can contribute to the development of the industry.

         The Philippine Journal of Hospitality and Tourism Management (PJHTM) is a peer-reviewed journal which aims to publish for widespread dissemination new discoveries in the field of hospitality and tourism.  PJHTM provides a venue for scholars to publish their research findings for advocacy and utilization.


Al Cinco de Noviembre Festival and Negros Revolt in the Eyes of Bagonhons and Silaynons 1
Theresa Jennifer H. Mendoza | Christine Archival | Stephanie Carmona | Marianne Joy Parreño | Kimberly Shane Pineda | Joan Tamon

Quality of Life and Challenges in a Highland Resort Destination in the Eyes of the Host Community 25
Ismael A. Haguisan III | An Mari A. Batisla-ong | Pierre M. Belon | Yra Mae D. Colado | Kent Benedict U. Palermo | Paula Claufy C. Pasuelo

Street Food: Stories and Insights on Production and Operations, Marketing Strategies, and Vending 42
Carmen C. Menes | Marie Alyona F. Japitana | John Gabriel D. Chua | Melando R. Dico Jr. | Ana Marie D. Parcon | Ricky E. Makilan

Surviving The Food And Beverage Service Challenge: The Experiences Of BS Tourism Management Students Interns Abroad 70
Carmen C. Menes | Kye Marie A. Baravio | Cherry Bee G. Dela Peña | Rongie Neil F. Ong | Joy Andrew P. Sabo | Raphael G. Turbanos

The Buriring Festival Celebration: Its Roots, Challenges Encountered and Impacts 98
Theresa Jennifer H. Mendoza | Danielle Grace C. Benitez | Arnelyn D. Peralta | Kate Erika A. Ricarse | Ica Paola L. Zaldivia | Hanie Anne Nicole C. Zamora

Experiences of a Bartender: Dealing with Customers, Products and Services and his Work Assignment 118
Ismael A. Haguisan III | Ray I S. Araneta | Gabriel G. Cañada | Mark Jafet Gotera | Dale Vincent R. Ignalague

Maradula Festival: The Experiences of the Host Community in Festival Management 136
Ismael A. Haguisan III | Christian Angelo B. Ituriaga | Ronald John T. Arinal | Johnson D. de Guzman | Xilron Rex G. Lopez | Darlene S. Sanz | Carla Joy M. Vinson

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