USLS Marketing and Entrepreneurship and LCCB Interior Design Program collaborate for MarketingLandia 2023, Elevating Condo Living

The USLS Marketing and Entrepreneurship Department and the LCCB Interior Design Program recently joined forces for a groundbreaking collaboration, presenting MarketingLandia 2023: The Land of Creative People. The theme of this event was “Unwrapping Condo Innovation,” where second-year Marketing and Entrepreneurship students from the University of St. La Salle teamed up with third-year BS Interior Design students of La Consolacion College Bacolod to craft 32 innovative prototype products aimed at elevating the condominium living experience.

The culmination of their efforts was showcased during a two-day event at Ayala Malls Capitol Central in Bacolod City. The first day, on November 30, was dedicated to the Product Exhibition and Marketing, providing attendees with the opportunity to explore and interact with the diverse array of prototypes. The excitement continued on December 1 with the Product Exhibit and Awarding ceremony, where the outstanding contributions were recognized.

The winners from the LCCB BS Interior Design Program were unveiled, with Mary Antonette Sedava receiving the prestigious title of Best Product Prototype for the creation, “MILAYAN.” The first runner-up was awarded to Mary Gail Alacre for her inventive design, “LATHER n’ LADDER,” while Angel Kay L. Dejaros claimed the second runner-up spot with the impressive prototype, “MIRROVISTA.” The third runner-up category featured two exceptional designs: Edcel G. Lemeric’s “PAGMAYA” 360 Dining Table and another creation, the “ASTERI” Sofa Bed.

A special acknowledgment is extended to the Dean of the LCCB School of Architecture, Fine Arts & Interior Design, as well as to the Program Head, faculty, and all the students of the BS Interior Design Program for their dedication and creativity in making MarketingLandia 2023 a resounding success. This collaboration not only showcased the synergies between marketing and interior design but also underscored the potential for groundbreaking innovations in condo living. The event undoubtedly served as a testament to the power of interdisciplinary collaboration and the limitless possibilities that emerge when diverse talents come together. Congratulations to all participants for their remarkable achievements in shaping the future of creative living spaces. #lccbPRIDE #lccbSARFAID #LCCBCommunityofFriends #BuildingDreamsTogetherwithLCCB